Logo
  • Home
  • News
  • UPL News
  • Special Feature
  • The untold success story of Indian agriculture

Special Feature

The Untold (Success) Story of Indian Agriculture

as published in ‘Make In India’ Feb 2016
India is the worlds
fastest growing
agricultural exporter
agricultural exporter

Everything you know about Indian Agriculture is wrong

Contrary to popular perception, India's agricultural sector has
been outperforming the much discussed services and
manufacturing sectors.
We are now the world's second-largest agriculture producer, thanks to a combination of natural and created strengths: India is not only blessed with land, light, water and labour, Indian companies also produce everything required for agriculture, from seeds, fertilizers and irrigation equipment to farm machinery and plant health technologies.

Until 2000, Indian agricultural production was driven preominantly by food grains. Subsequent diversification into high-value crops (fruit and vegetables) and milk, aided by continuous improvements in communication, infrastructure and innovative techniques have transformed this into a dynamic enterprise. One thing is clear, Indian agriculture is no longer an underdog.

#2India is the second-largest
agricultural producer in the world
agricultural producer
agricultural producer 98% agricultural commoditiesof Indian's agricultural commodities comply with legal upper limits for pesticide residues, making indian food products among the world's safest
$52.7

BILLION: India's net export earnings from agricultural trade, 2012-2014. (In the same period, India earned $10 billion surplus from manufacturing, and $48 billion from services) International Trade Statistics 2015, WTO

#6 Indias position in the world in agricultural exports (it ranks 19th in merchandise exports)
262 Number of people engaged in agriculture in India. It is the countrie's biggest private enterprise.
fifth-largest post-patent UPL is the fifth-largest post-patent agrochemical company in the world

UPL:
Empowering Every Farmer

UPL is a global plant health and seed company headquartered in Mumbai, India. It recognizes the need to bring farmers high quality, modern and ecologically compatible solutions. UPL's vision is to ensure sustainable, conscientious agricultural growth and rural prosperity while meeting our increasing population's demands.
Products Products in UPL's product portfolio across Seeds, Seed Treatment, Herbicides, Fungicides, Rodenticides and Post Harvest
Products
Manufacturing units
Manufacturing units in India, many of which have won awards for efficient water usage and Green Manufacturing Excellence Manufacturing units
United Phosphorus United Phosphorus was founded by Rajju D Shroff Rajju D Shroff
Employees Employees, representing 25 nationalities from across the world across the world

US$2.5
BILLION

Combined
Market
Capitalization

122

Countries in which UPL is present

26%

CAGR of UPL revenue for the last five years

22

Number of acquisitions made by UPL

10

he number of years that UPL has been consistently out performing global sectoral growth

What We
MAKE IN INDIA

UPLS quality control approach is based on the clear target of 'zero defect'. Each stage of production from raw material sourcing through manufacturing to post-production is closely monitored. UPL has also committed substantial investments to maintain and improve its high standard of environmental care and consciousness.

UPL: A True MAKE IN INDIA
Success Story

Founded in 1969 for the first-ever indigenous production of red phosphorus, United Phosphorus was the brainchild of Rajju D Shroff.
It began its first exports in 1976, and made its first international acquisition in 1994. Later, UPL diversified into plant health products, in order to reduce our dependence on their imports. UPL has grown rapidly over the past 15 years. In 2014-15, growth was 2.6 times that of the industry average-from a niche specialty-chemicals player focused on the domestic market to the world's fifth-largest producer of post-patent agrochemicals.were first made by Uniphos Envirotronic.

What Makes UPL's Made In India Story Stand Out?

UPL has succeeded in taking its low-cost manufacturing base in India and bolting onto it the front-end components- product registration, marketing and distribution-that are needed to take its branded products directly to international consumer markets everywhere from Australia to Latin America. UPL has made 22 strategic company acquisitions across India and around the globe, extending its footprint and the Made in India brand. It is among the leaders in the world of agrochemicals and seeds, investing in research and development. Amongst the 122 countries it has a presence in, UPL has also identified agricultural majors-in Africa, Brazil and China-for future growth opportunities

Plant Health Solutions

UPLS offerings range from pre­ planting to post-harvest requirements. Its products include herbicides, insecticides, fungicides, miticides, soil and plant health products, rodenticides, grain fumigants, fruit coatings, cleaners, sanitizers and storage treatments.

Seeds

UPL is a global leader in plant breeding and application of biotechnology , and develops value-added new hybrids and a variety of crops. UPL is committed to drive sustained future growth with world-class genetics and innovative technology. Across the globe, UPL enjoys a leadership position in sorghum, sunflower, tropical corn, tropical cauliflower, green peas and late cabbage. In India, its strengths also lie in hybrid rice, pearl millet, okra, roots, sweet corn, cucur beets and mustard.

Building a MADE IN INDIA Brand

UPLS focus is to build brands across the agri value chain. They also supply products for organic agriculture. They invest in cutting-edge R&D , creating game-changing formulations , including Satellite CS, Eros WDG, Lifeline SL and Unizeb Gold.

Adjacent Technologies &
Innovations

- Seed treatment

- Drought mitigation technologies

- Biological solutions

- Bio activators and adjuvants

- Crop nutrition and soil health

- Vector control

- Crop solutions and services

Farmer Advisory And Services

Since July 2014, UPL Adarsb Kisan Centre has been dedicated to the farming community for free-of-cost guidance on five crops. The service is available in six languages, 365 days of the year, via a toll-free number to provide farmers reliable information on various aspects, from land preparation to market prices for produce.

More than a million farmers have already been registered, and this number is steadily increasing. The Adarsh Kisan Centre already receives more than one lakh calls per month, and is quickly becoming established within the agricultural communities.

UPL also took a bold step by offering farmers complimentary spray services using hi-tech tractors mounted spray equipment . More than 100,000 acres of wheat, cotton, potato, cluster bean, groundnut, cumin, various pulses and orchards of kinnow, pomegranate and grapes have been sprayed by UPL Adarsh Farm Services teams. About 15,000 farmers have experienced the precise and rapid spray operations, which provide superior efficacy of the products used and a saving of both labour and time. Encouraged by the overwhelming response and demand from farmers, UPL plans to deploy additional equipment and teams to expand the reach of Adarsh Farm Services.

UNIMART, UPL's chain of farm advisory and solution centres, was established with an objective to contribute towards improving Indian farming by working directly with farmers at their fields. Since the establishment of the first Unimart centre at Manchar-Pune in December 2009, UNIMART has been instrumental in improving farmers' standards of living by helping increase their per acre profitability.
There are now ten UNIMART centres across India, where well­ trained and qualified staff help guide farmers with the best agricultural practices, technological know-how and post-harvest activities to ensure a better price for their produce. They also provide information on governm ent schemes, access to library services and training sessions.

MAKING FOR INDIA

UPL is helping make India a global leader in agriculture

FODDER CROPS

FODDER CROPS

Taking fodder from laggard to legacy

India is the worldslargest milk producer, with 139 million tonnes per year.The livestock sector contributes seven percent to India's GDP and is a source of employment and livelihood for 70 percent of the country's rural population.

details
FUMIGANT  TECHNOLOGIES

SOYBEAN

Enhancing yield through IRIS and SAAF

Soybean has an important place in the world's oilseed cultivation, due to its vast coverage, high productivity, profitability and vital contribution towards maintaining soil fertility. The major soybean-producing nations are

details
ZEBA

OKRA

Saving our favourite vegetables from disease

India ranks first globally in the production of okra, with about 6.3 million tonnes annually. Okra-also known as ladies finger or bhindi-is produced primarily in states such as West Bengal, Bihar and Gujarat. For many years, farmers have known the

details

MAKING FOR THE WORLD

UPL is lndias largest exporter of plant health products

FODDER CROPS

UNIZEB

Modern methods to combat disease resistance

In 2011, UPL Brazil found that soybean crop in that country had developed resistance to systematic fungicides. After much analysis, UPu; team of field experts, plant pathologists and scientists developed the Mancozeb Mixtures

details
FUMIGANT  TECHNOLOGIES

FUMIGANT TECHNOLOGIES

Meeting post-harvest protection needs

A farmer's work is only half-done at harvest time; transportation and storage are equally important in determining the final crop quality and output. Thus, it is crucial for grains to be protected from pests post harvest. UPL is one the largest

details
ZEBA

ZEBA

Innovative technology to address water stress

Zeba is a starch-based granule that absorbs more than 400 times its weight in water. Applied to the soil at planting, Zeba absorbs and then releases water and nutrients to crops over and over throughout the growing season, even

details
Mr.Jai Shroff Indian agriculture is no longer an underdog. Our agricultural production is far above that of the United States, which once supplied food grains to India to tide over our domestic food shortage.

INDIA: AN AGRICULTURAL POWERHOUSE

Q & A With Jai Shroff

Global CEO, UPL Limited

  • Give us the macro picture of the state of the global agricultural production. Is the world poised to meet its food demands in the future?

    The anatomy of global agriculture has undergone a complete metamorphosis in recent decades and is structurally very different now. According to the World Factbook of the CIA, in 2014, the global agricultural output was $4,771 billion. But a full 42 percent of this output comes from just six countries: China ($1,005 billion) is the largest producer, followed by India ($367 billion). The United States is third ($279 billion), followed by Brazil ($130), Nigeria ($122 billion) and Indonesia ($121 billion).½.s you can see, five of the six global leaders in agricultural output are developing countries. In fact, China and India alone account for close to 30 percent of the global total.
    According to the Food and Agriculture Organization (FAO), there are more than 570 million farms in the world, and 70-80 percent of them are family farms, accounting or more than 80 percent of the worlds food in terms of value. Only four percent of these farms are present in high-income countries. Clearly, family farming forms the backbone of agriculture in developing countries. This is where UPL comes in. Being a global company of Indian origin, UPL has the expertise and passion required to understand and service the evolving needs of family farms across the globe. Meanwhile, the worlds population is projected to grow from about 7 billion in 2012 to 9.6 billion people by 2050. According to Alexandratos, N and J Bruinsma, in World agriculture towards 2030/2050 food supplies need to increase by 60 percent (estimated at 2005 food production levels) in order to meet the food demand in 2050. India's domestic demand for food and fibre is expected to go up considerably as we have the second-largest economically active population in the world.

    The need of the hour is strategic thinking and rapid but thoughtful action. We need to produce more and reduce wastage. The UN-PAO estimates that nearly 30 percent of foods produced are wasted post-harvest, resulting in huge economic losses in addition to a negative environmental footprint. Food availability and accessibility can be made better by increasing production, improving distribution, and reducing these losses. Thus, reduction of post-harvest food loss is a critical component of ensuring global food security.
    In the next 10-15 years, we expect 75 percent of primary agricultural production to come from Asia, South America and Africa. We have already turned our focus towards these three continents. Our domain knowledge is qualitatively different and superior both in spectrum and scale. We have a range of products that protect crops from pre-planting to post-harvest, thus playing a lead role in establishing food security globally. For instance, the top three foods in the world in terms of human consumption are rice, wheat and potato. UPL has an impressive range of products that protect and preserve them on-field and off-field (while in storage) as well. Crop protection is a key component in guaranteeing food security.

  • How does India fit into this global equation?

    The anatomy of global agriculture has undergone a complete metamorphosis in recent decades and is structurally very different now. According to the World Factbook of the CIA, in 2014, the global agricultural output was $4,771 billion. But a full 42 percent of this output comes from just six countries: China ($1,005 billion) is the largest producer, followed by India ($367 billion). The United States is third ($279 billion), followed by Brazil ($130), Nigeria ($122 billion) and Indonesia ($121 billion).½.s you can see, five of the six global leaders in agricultural output are developing countries. In fact, China and India alone account for close to 30 percent of the global total.
    According to the Food and Agriculture Organization (FAO), there are more than 570 million farms in the world, and 70-80 percent of them are family farms, accounting or more than 80 percent of the worlds food in terms of value. Only four percent of these farms are present in high-income countries. Clearly, family farming forms the backbone of agriculture in developing countries. This is where UPL comes in. Being a global company of Indian origin, UPL has the expertise and passion required to understand and service the evolving needs of family farms across the globe. Meanwhile, the worlds population is projected to grow from about 7 billion in 2012 to 9.6 billion people by 2050. According to Alexandratos, N and J Bruinsma, in World agriculture towards 2030/2050 food supplies need to increase by 60 percent (estimated at 2005 food production levels) in order to meet the food demand in 2050. India's domestic demand for food and fibre is expected to go up considerably as we have the second-largest economically active population in the world.

  • How do we ensure rural prosperity?

    The need of the hour is strategic thinking and rapid but thoughtful action. We need to produce more and reduce wastage. The UN-PAO estimates that nearly 30 percent of foods produced are wasted post-harvest, resulting in huge economic losses in addition to a negative environmental footprint. Food availability and accessibility can be made better by increasing production, improving distribution, and reducing these losses. Thus, reduction of post-harvest food loss is a critical component of ensuring global food security.
    In the next 10-15 years, we expect 75 percent of primary agricultural production to come from Asia, South America and Africa. We have already turned our focus towards these three continents. Our domain knowledge is qualitatively different and superior both in spectrum and scale. We have a range of products that protect crops from pre-planting to post-harvest, thus playing a lead role in establishing food security globally. For instance, the top three foods in the world in terms of human consumption are rice, wheat and potato. UPL has an impressive range of products that protect and preserve them on-field and off-field (while in storage) as well. Crop protection is a key component in guaranteeing food security.

  • What role should the government play?

    The anatomy of global agriculture has undergone a complete metamorphosis in recent decades and is structurally very different now. According to the World Factbook of the CIA, in 2014, the global agricultural output was $4,771 billion. But a full 42 percent of this output comes from just six countries: China ($1,005 billion) is the largest producer, followed by India ($367 billion). The United States is third ($279 billion), followed by Brazil ($130), Nigeria ($122 billion) and Indonesia ($121 billion).½.s you can see, five of the six global leaders in agricultural output are developing countries. In fact, China and India alone account for close to 30 percent of the global total.
    According to the Food and Agriculture Organization (FAO), there are more than 570 million farms in the world, and 70-80 percent of them are family farms, accounting or more than 80 percent of the worlds food in terms of value. Only four percent of these farms are present in high-income countries. Clearly, family farming forms the backbone of agriculture in developing countries. This is where UPL comes in. Being a global company of Indian origin, UPL has the expertise and passion required to understand and service the evolving needs of family farms across the globe. Meanwhile, the worlds population is projected to grow from about 7 billion in 2012 to 9.6 billion people by 2050. According to Alexandratos, N and J Bruinsma, in World agriculture towards 2030/2050 food supplies need to increase by 60 percent (estimated at 2005 food production levels) in order to meet the food demand in 2050. India's domestic demand for food and fibre is expected to go up considerably as we have the second-largest economically active population in the world.

Indian agriculture Indian agriculture
Crop Protection Crop Protection
Drought Mitigation Technologies Drought Mitigation Technologies
Top